Case study – Omelettes and Cognitivism


If you have actually got as far as reading this first paragraph, there must have been something in the title that caught your attention. Perhaps you were simply curious as to how these three words are connected, or maybe one of the words relates to something you are interested in?

Whatever the reason, you have begun to process information and so engage in cognition, put more simply, you have started to think.

Making an omelette

But first a question, take a moment and think about how you make an omelette? ……….Then in your own words, explain how you would do this? ………. As you might imagine this is not about the omelette but the process you went through in order to answer the question.

The process – There was clearly an element of memory and recall as you thought back to the time when you last made an omelette, you would also have needed to direct your attention to the event itself and use strong visualisation skills, to see yourself actually whisking the egg, adding the salt and pepper etc. However so sophisticated is the human mind you can actually create images of making an omelette based on your knowledge of scrambling an egg! The point being, you have the ability to visualise activities of which you have no or little experience. The mental processes outlined above go some way to explaining Cognitivism. Cognitivism in learning is the study of how information is received, directed, organised, stored and perceived in order to facilitate better learning. Cognitivist believe that mental processes should be studied in order to develop better theories as to how people learn.

Case study is higher level

As you progress up the exam ladder the style of examination question changes. It starts with relatively simple activities that require you to recall something already taught e.g. what is the capital of France? It then moves to questions that test understanding, e.g. explain why Paris is the capital of France? At higher levels you will ultimately come across, Application, Analyse and Evaluation, and it is these higher level skills that a case studies often requires you to master.

I have written about case studies before, firstly, Putting the context into case study and secondly Passing case studies by thinking in words. Here I want to explore how by understanding how people think  (Cognitivism) you can develop strategies to help you answer what seem to be impossible questions.

Application of knowledge

Imagine you have been given a case study that has a large amount of information about the company, the people and the financial position. You have been asked to offer advise as to how the company should improve its internal controls within the HR department. Even though you may not think you know the answer, the process outlined above will give a framework to follow.

  • Firstly, focus your attention on the key words – internal controls and HR deportment
  • Secondly, recall any information you have about internal controls and HR departments
  • Thirdly, deploy strong visualisation skills, seeing yourself in that company, bringing in as much detail as possible to give context, and then use common sense
  • Finally write out your answer – Say what you see, talk through how you would do it, mention some of the problems you might experience and outline the possible solutions

These are cognitive strategies developed from learning more as to how people think, why not give them a go?

And here is how to make an omelette from my favourite instructor, Delia – yet another practical tip, remember last month it was how to make toast.