Long before writing, and even “classrooms,” people shared knowledge through the telling of stories. These stories conveyed essential lessons in survival and reflected the social norms of their time, handed down through generations.

To fulfil their purpose, they had to be memorable. What remains unclear is, did the story evolve to fit the brain’s natural ability to remember or did stories in some way shape our brains to make them easier to recall – a classic chicken-and-egg dilemma.

Regardless, it could be argued that stories were our first educational technology, influencing culture, guiding decisions, and ensuring knowledge was not lost.

If you don’t have time to read this month’s blog – listen to my AI alter ego summarise the key points.

Today, when we think of stories, we often associate them with novels, films, animations and more recently podcasts. At its core, they are simply a structured way of sharing events and information, with most following a familiar pattern. They begin by setting the scene, move into a middle phase where the story unfolds and end with some form of resolution that provides clarity or closure. This structure helps us make sense of experiences, maintain attention, communicate ideas, evoke emotions, and connect with others in meaningful ways. All of which help with recall.

They are also incredibly persuasive, and can become a vehicle for knowledge transfer, simply saying, “let’s take a moment, relax, I want to tell you a story” changes the mood in the room and opens the mind for a new experience.

If you’re still unsure about their power, Yuval Noah Harari provides a compelling example. He explains that money holds no inherent value, a banknote is simply paper, and digital currency just data. What makes money meaningful is the collective belief in its worth. This shared understanding allows it to function as a medium of exchange for goods, services, and influence.

He goes on to say….

Money is probably the most successful story ever told” he argues. “It has no objective value… but then you have these master storytellers: the big bankers, the finance ministers… and they come and they tell a very convincing story. ‘Look this piece of paper, it is actually worth 10 bananas’… and it works. Try doing that with a chimpanzee – it won’t work!” – Yuval Noah Harari, historian, public intellectual, and bestselling author

Why are stories sticky?
But what is happening in the brain when you hear a story or read one for yourself? Why do stories stay with us long after we’ve heard them, what makes them stick?

Cognitive rapport – When someone tells a story, something remarkable happens in the brain. Instead of just processing words, the listener’s brain begins to light up in multiple areas all at once. Stories create what researchers call neural coupling, the listener’s brain patterns start to mirror the storyteller’s, helping ideas flow more smoothly and making them easier to understand (Stephens et al., 2010).

“The human species thinks in metaphors and learns through stories.”  – Mary Catherine Bateson, writer, and cultural anthropologist

Emotional – Importantly, stories also stir emotion and when emotions are triggered, the amygdala and hippocampus work together to strengthen memory (Article McGaugh, 2013). In one test, a neutral learning event was given an emotional focus. Subjects were asked to memorise a list of words, a non-emotional task. They were then exposed to a brief, intense emotional experience e.g. Putting their arms into icy water (Cold Pressor Stress Test), which released stress hormones, epinephrine, and cortisol, telling the brain it is an important event. When tested weeks later, the individuals had forgotten the cold-water experience, but remembered the list of words!

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee, author, lecturer, and story consultant

Structured – Stories give knowledge a shape and structure. A beginning, a challenge, and a resolution acting like mental scaffolding, allowing learners to slot new information into place. Structure also reduces cognitive load, (John Sweller 1988), and help create schemas, which are interconnected mental chunks of knowledge that are stored more easily in long term memory.

“Stories are memory aids, instruction manuals and moral compasses.” – Aleks Krotoski, broadcaster, journalist, and social psychologist

Engaging – And lastly, stories build a human connection, helping creat greater levels of engagement. Neuroscientist Paul J. Zak (2015) discovered that compelling narratives those with a strong dramatic storyline trigger the release of oxytocin, the neurochemical responsible for trust and empathy. In a learning context, this surge of empathy makes you more receptive to the message and strongly motivates, helping internalise the information and transforming simple facts into knowledge.

A word of caution – seductive details
However not all stories help us learn. The danger is that they include fascinating but irrelevant information known as “seductive details” (Harp & Mayer, 1998). This results in cognitive overload, causing the brain to waste resources processing the more interesting information at the expense of core principles. It can also break down that strong mental scaffolding, misdirecting the brain, to build a new organisational framework around the wrong idea. To avoid this, the detail in your narrative must directly support the learning objective, ensure the story integrates the facts, rather than just decorating them.

The final chapter
For educators, storytelling is not just a “nice extra” it’s a valuable tool and a natural way to help people learn. A well-told story draws attention, lowers resistance, and creates the sense that what follows is worth holding on to. Learners don’t just hear the information, they experience it, making knowledge far more memorable.
For learners, resist the urge to dismiss the story as a diversion from the important stuff, and instead listen with curiosity. They work on the mind in subtle ways connecting ideas, evoking emotions, and helping you see meaning, long after the classrrom door has closed. In this state, your brain does much of the hard work for you.

Want to know more?

• From the back catalogue – Old Marley was as “dead as a door nail” – the power of analogy and Storytelling – The cave
• Listen to Jared Cooney Horvath, a neuroscientist and educator talk about “priming” and storytelling.