Are attention spans getting shorter – Spoiler, No?

Now what was I saying
A goldfish can remember certain tasks and environments for weeks and even months – a Gnat however doesn’t have an attention span at all. *

There has been a significant amount of space in the press devoted to telling us that attention spans are getting shorter, largely the result of an increased use of digital technologies.

One headline read – “You Now Have a Shorter Attention Span Than a Goldfish

This story can be traced back to a 2015 Microsoft report which included the claim that the average human attention span had decreased from 12 seconds in 2000 to 8 seconds in 2013, shorter than the alleged 9 second attention span of a goldfish.

It has however since been debunked and is simply not true. It was based on vague, unsupported opinion and lacked the necessary evidence. Microsoft has since taken the report down from its website.

And yet the myth remains popular possibly because most days you will see people using their smart phones endlessly scrolling, looking for something to grab their attention in order to satisfy their “dopamine bump” addiction. They pause only momentarily to read or look at the image on the screen before continuing the search. Ask them what they are doing, and without looking up to acknowledge the question, they will answer “nothing”!

Many social media platforms are designed around the idea of short attention spans, furthering the belief that we have a new generation of learners who are different in some way to those that went before.

Attention spans
An attention span is typically defined as “the amount of time a person can maintain attention on a specific task or activity, without becoming distracted.” The key point here is that attention has a lot to do with the brains ability to resist interruption.

For this reason, its useful to think about it in two ways:

  • Sustained Attention (maintaining focus over time) is the ability to concentrate on a single task over a long period, such as when you are reading or studying. The average person can focus their attention for around 20 to 30 minutes, which is a lot more that 8 seconds! The Pomodoro technique that was developed by Francesco Cirillo in the late 1980’s works on this principle. With the aid of a timer, you are required to take a short break every 25 minutes.  As a result, you can then maintain focus for hours.
  • Selective Attention (choosing what to focus on) is the ability to focus on one thing while filtering out distractions, such as focusing on a single conversation in a noisy room.

These are of course interrelated with sustained attention relying on selective attention to be effective. It’s also important to note that attention is not fixed and is dependent on age, level of interest, fatigue, stress etc.

This study by Rosen, Lim, Carrier, and Cheever (2011) found that students averaged less than 6 minutes on a task before switching to another, most often because of a need to reply to a text or check social media. It concluded that allowing students short “technology breaks” could help reduce these distractions, and that teaching students’ metacognitive strategies would also be beneficial. They stated that the students were prone to distraction due to device notifications, not because they had reduced attention spans.

Attention Deficit Hyperactivity Disorder (ADHD)
ADHD is a neurodevelopmental condition that affects attention, impulse control, and activity levels. Symptoms include difficulty in maintaining focus, being impulsive and having high levels of energy. It is a recognised medical condition that results in a lower attention span. It is thought to be highly heritable, with levels in the region of 70 – 80%, but it’s not as common as you might think given its prominence in the press. In the UK, there are only believed to be around 3 – 4% of children and 2% of adults who suffer from it. One caveat, it is possible that there are a lot of people who remain undiagnosed.

The impact on learning
The main point here is that in terms of our cognitive ability attention spans have not really changed. What has, are the levels of distraction and cultural and environmentally accepted norms. Think about the rise of digital devices, instant messaging, and social media, people now have a vast number of ways in which they can distract themselves. In addition, the sheer amount of information available can be overwhelming, making it harder to focus on one task for long. Many of us also lead busy lives, forcing us to juggle multiple tasks and often failing to any of well.

For the learners – Don’t fall into the trap of thinking “it’s not your fault” your genetics have given you a short attention span. Your attention span is fine it’s the environment you find yourself in that is the problem – see last month’s blog on learning environments.

A few tips

  • Take regular breaks – as highlighted above taking short 5 to 15 minute breaks every 20 to 30 minuets, maybe even 45 minutes can improve your ability to focus.
  • Reduce distractions – eliminate or minimise distractions, this means not having your mobile phone in the room or at least turning off your notifications. You need to create a dedicated, distraction free workspace.

And for the educators – While adapting content for individuals to accommodate short attention spans can be useful, especially when trying to engage them. It’s important not to think about it as a new way of learning, it’s more of an environmental challenge. As a consequence it would be wrong to design all lessons with it at the forefront of your mind. Evidence from cognitive science suggests that learning should be challenging (desirably difficult), requiring sustained focus, active engagement, and mental effort. But perhaps worse of all, if we continue to produce content that caters only to short attention spans, there is a danger of inadvertently reinforcing the behaviour.

Fake NBC Goldfish news
Here is a video typical of what you can find on the internet that continues to support the 8 second myth – Is Your Attention Span Shorter Than a Goldfish’s?

And finally, In defence of Gnats
Gnats, like many insects, are primarily focused on tasks like finding food, mating, and avoiding predators. While their attention may shift quickly between these tasks, it’s not really fair to say they have a short attention span in the same way humans or goldfishes do.

What the heck is Neurodiversity?

Firstly a few definitions, Neurodiversity is a term used to describe the spectrum of differences that exist as to the way brains function differently from each other. Neurodivergent refers to an individual who processes information differently to what might be considered standard or typical.

“I am a very slow reader. I have to have things written in a pithy way.” Matt Hancock, Dyslexic.

Most people are classed as Neurotypical, meaning they process information in a manner that would be considered typical. In terms of behaviour, they tend to learn skills and reach developmental milestones around the same time as others. These words are chosen carefully to avoid using ‘normal’ and as a consequence ‘abnormal’. This is not about being politically correct but highlights that the differences can result in both positives and negatives depending on the circumstances.

By way of an example of what processing differently looks like watch this video of Stephen Wiltshire, MBE, the British architectural artist who was diagnosed with autism when he was 3.

Neurodiverse conditions
There are a whole range of different Neurodiverse conditions, they include Dyslexia, Attention-deficit/hyperactivity disorder (ADHD), Autism spectrum disorder (ASD) and Dyspraxia. In terms of how diverse we are as a nation it is estimated that more that 15% of the UK population are Neurodivergent in some way with the most common being dyslexia at around 10%, followed by ADHD.

“Being dyslexic, I was told that I was an idiot all the time.” David Bailey (Photographer), Dyslexic.

I am going to focus on dyslexia because it’s the one most people have heard of but for completeness here are further details of the Neurodiverse conditions mentioned above.

  • Dyslexia, primarily affects the skills involved in accurate and fluent reading of words and spelling.
  • ADHD is behavioural resulting in people being restless, struggling to concentrate and having a tendency to be impulsive.
  • ASD, as the name suggests is a spectrum, with people experiencing a wide variation in the type and severity of symptoms. The main ones being difficulty with social communication and interaction, and restricted, repetitive behaviours or interests.
  • Dyspraxia affects movement and co-ordination.

“I had to train myself to focus my attention. I became very visual and learned how to create mental images in order to comprehend what I read.” Tom Cruise, Dyslexic.

What’s happening in the dyslexic brain
Like many other Neurodiverse conditions dyslexia results from the way in which the brain processes information. Magnetic resonance imaging (MRI) has provided us with a unique picture as to what is happening in the dyslexic brain, for example we know that when people who are dyslexic read, a different part of their brain is activated. The main problem with the commonest form of dyslexia, phonological dyslexia is that the brain finds it difficult to recognise phonemes, these are the basic sounds of speech, for example the C in Cat is a phoneme. The impact is that it’s hard for the brain to connect the sound with the letter which in turn makes recognising words problematic. Unfortunately, in the time it takes to make the connection, comprehension is lost and the learner falls behind, creating the impression that they are slow and not very clever!

“Being diagnosed with dyslexia at age 60 was like the last part of the puzzle in a tremendous mystery that I’ve kept to myself all these years. “Steven Spielberg,” Dyslexic.

What causes Dyslexia
Knowing what is actually happening inside the brain of someone with dyslexia is interesting but there is perhaps a more pressing question, why do some people have it and others do not? Most of the evidence points to a genetic connection with some suggesting that if a parent has dyslexia there is a 40% to 60% chance of their children also being dyslexic. The risk is increased if the condition is known to exist in the wider family. That said the degree to which anyone is impacted is less well known and it may be relatively mild and as a result will go undetected. Environmental factors are also believed to play a part, these include the mother’s health during pregnancy and poor diet.

“Both my sons are dyslexic, and so, too, in a much milder form, is one of my daughters.” Theo Paphitis, Dyslexic.

At this point I did intend to add that dyslexia is two to three times more prevalent in males, however this is not universally accepted and there seems to be some contradictory research so I will leave that one for now.

“I suffer from severe dyslexia. I was the only child on my block on Halloween to go ‘trick or trout’ … Here comes that young William’s boy. Better get some fish. ” Robin Williams, Dyslexic.

What can you do?
Should you get a formal diagnosis, well maybe and it could be necessary especially if you want to get extra time in an exam. A diagnostic assessment for dyslexia is carried out by experienced specialist teachers and psychologists across the UK. The British Dyslexic Association (BDA) quotes an average fee for a specialist teacher of £515 and for a Psychologist £670 although there are cheaper options available. But if you just want to know a little more there are many free checklists or screening options, here is one from the BDA.

However, if you are a slow reader, have difficulty spelling, need to re-read paragraphs to better understand them and confuse similar words such as dog and dug then maybe you have enough information. Whatever route you choose for diagnosis, below are some positive steps that can help improve how you learn.

  • Do not use dyslexia as an excuse, it’s not who you are, nor a reason as to why you can’t succeed.
  • Recognise that dyslexia has nothing to do with intelligence, it’s a processing of information problem.
  • You may find that podcasts and other forms of audio recordings are an easier way of taking in information. You can also listen to them several times.
  • Ask for and use dyslexic friendly fonts. In a classic study, fonts that were found easier to read were Sans Serif fonts, such as Arial and Comic Sans with a font size of 12-14 point, another key takeaway was that italicising words severely decreases its readability.
  • Make lists and produce notes in a bullet style format. Also consider using more visual techniques such as mind maps and diagrams.
  • Allow for the fact that it will take you more time, tell yourself that slow is better.
  • Consider dyslexic tools such as coloured overlays, there are also many great apps out there that can help such as Voice Dream Reader which lets you listen to any document and ebook using text-to-speech.

The overall message is that we all process information in different ways, but a traditional school environment does not favour those with Neurodivergent traits. However, take full advantage of all the support and remember school may not be your best event in the “decathlon of life” but there will be other events at which you can and will excel.

I would like to thank two of my Kaplan colleagues Abbi Nolan and Kirsty Gibson for sharing their expertise and inspiring me to find out more about this fascinating subject.